Campaigner Review

Campaigner is a bulk email marketing client that allows you to enjoy a number of useful features for managing your campaigns at a great price. Nevertheless some useful features are also missing from the software at this point in time. Check out our detailed Campaigner review to see if this platform might work for you. They have been available to businesses running email marketing campaigns since 2005 and has received recognition from a number of publications such as the Los Angeles Times, eCommerce-Guide.com, Bloomberg Businessweek, and the Ottawa Business Journal.

Newsletter Features

There are more than 700 email templates you can use to start designing your newsletters as well as a flexible system for customization. Campaigner’s email template editor is one of the most powerful we’ve tested. We’re very impressed with what you can do without any knowledge of code in terms of editing text, layouts, images, colors, and more. The results are very professional looking. If you have HTML knowledge, there is even more you can do.

Current features include:

• Contact list importing.
• 700 email templates.
• Segment Wizard for email segmentation.
• Social sharing and API integration
• A/B split testing features.

Subscriber Management

There is great functionality where subscriber management is concerned, particularly with segmentation. You can use advanced segmentation to build lists based on any criteria you can think of, including demographics, interests, past browsing or purchasing habits, and more. This allows you to make sure that only the most relevant emails reach the customers who are most likely to act on them in the future.

At first we thought there was no split testing feature, but it turns out this feature is listed under “Track Your Results” in the analytics features. This means you can easily and automatically run a test campaign for two variations of a single email to see which one performs better. You don’t need to do the testing manually, and it’s simple to improve your campaign with the feedback you receive.

Email Reporting

Email reporting analytics show you information about opens, click-throughs, unsubscribes, spam complaints, bounces, and replies. You can also view history reports for each of your contacts to figure out which recipients are most involved with your campaigns. Social sharing activity reports allow you to find out how many subscribers are sharing your emails through Facebook, Twitter, and other social sites and which recipients are doing so. We didn’t find anything about sorting data according to demographics, which can be useful for building segmentation. We also didn’t discover anything about integrating Google Analytics to receive information on sales revenue. Since it’s important to find out whether campaigns are converting, this is a drawback.

Customer Support

Support features are top shelf for Campaigner; you’ll find FAQs, step-by-step instructions, training for beginners, video tutorials, a glossary, articles, online resources, a blog for news and improvements, and a discussion section where you can interact with members of the community and talk to experts. The discussion section is a great support feature which we haven’t found included with most email marketing services. You can reach live help via chat, phone, or email.

Campaigner Review Conclusion

As far as bulk email software goes, Campaigner’s pricing is stellar. The lowest-priced package is just $19.95 per month for up to 1,000 contacts. The most expensive tier listed allows you to stay in touch with up to 100,000 subscribers for $549.95 per month. There is a free 30-day trial which you can use to figure out if Campaigner meets your needs. With well over 700 email templates, a very powerful template editor, 10MB image hosting space, and a discussion forum included with the support features, Campaigner is a great email marketing service that lacks some analytics functionality which other services include.